First 5 LA Launches Summer Campaign Promoting Physical Activity

By EGP News Report

(EGP News) -First 5 LA’s “Best Start” initiative launched a new summer public education campaign called “Get Out & Play” promoting the importance of physical activity among young children and their parents to combat the growing risk of obesity.

According to a press release, the summer campaign is a response to recent data stating that one third of all American children born in 2000 or later will suffer from diabetes, heart disease, high blood pressure and asthma. According to the same study 40% of children living in African American and Hispanic communities are overweight.

The campaign aims to reach communities in Compton/East Compton, East Los Angeles, El Monte/South Monte, Metro LA, Southeast La County cities, and Watts among others.

The campaign provides tips on fun and creative ways to play inside and outside, inexpensive and free ways to create games and physical activities at home, and how to incorporate daily physical activities for children ages 0-5. It will also bring new or increase existing services and resources to participating communities.

For more information on how to participate and up-coming community meetings hosted by the “Get Out & Play” campaign that runs through the summer, visit www.ReadySetGrowLA.org/GetOutAndPlay.

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July 26, 2012  Copyright © 2012 Eastern Group Publications, Inc.

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