Walmart Announces Second Year of ‘Get on the Shelf’ Competition

The contest gives entrepreneurs the chance to expose their product to new customers or have their product sold by Walmart.

By EGP Staff Report

Walmart has kicked off its second year of the ‘Get on the Shelf’ contest that uses social media and crowd sourcing to give entrepreneurs a chance to get their product noticed by potential customers and potentially sell their products online with or in select Walmart Stores.

The contest is open to a wide range of products, but this year Walmart has a special interest in seeing US-made products as part of its commitment to domestic sourcing.

Entrepreneurs, business owners and inventors have until July 31 to submitt a video featuring their product at

“We’re calling on entrepreneurs and inventors from across the country to help us discover the next big thing. In return, Walmart is giving them exposure to millions of potential customers,” said Joel Anderson, President and CEO of, in a written statement. “Get on the Shelf taps into the spirit of American innovation and gives our customers a voice in selecting the products that will help them live better.”

Walmart merchants, informed by public voting, will select up to 20 product finalists that will be featured in an original web series produced by VIMBY, The Mark Burnett Digital Studio. Viewers will determine the weekly web series’ winning item to be sold on One of more of these winners will be selected for a rand prize winner based on the number of online pre-orders from customers, and could potentially be sold in select Walmart stores, according to the press release.


For complete contest rules and submission instructions, visit 


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July 11, 2013  Copyright © 2012 Eastern Group Publications, Inc.


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