A Commerce-based marketing company with a long history of putting on successful large scale festivals and other events, will help a local nonprofit social service organization with facilities in Commerce, Montebello and other areas raise funds to support the organizations programs, it was announced late last week.
MAOF has been selected as the non-profit beneficiary for Del Rey Marketing and Del Rey Entertainment’s long-running Whittier Narrows Cinco de Mayo and Fiestas Patrias festivals. The popular events, now in their 18th year, attract more than 150,000 Angelenos every year, according to MAOF.
Del Rey will donate a portion of the funds raised from event sponsorships to MAOF to use on crucial programs such as childhood education and family services, job training, financial literacy and senior lifestyle development, MAOF Marketing Communications Coordinator Edna Becerra told EGP.
MAOF’s Food Bank in Commerce will directly benefit from the partnership with Del Rey, Becerra said. The company will solicit “corporate partners such as Kellogg’s to secure in-kind donations that will supplement product variety at the MAOF Food Bank,” which Becerra said provides food every week to more than 400 East Los Angeles and Commerce residents facing food insecurity.
“We are very pleased to collaborate with Del Rey Marketing on such important and significant events. We also look forward to using the festivals to inform attendees on the community services we offer,” said MAOF President Martin Castro.
Chris del Rey, president and CEO of Del Rey Marketing/Del Rey Entertainment, said the company is “very excited to partner with MAOF.” He said the company believes its Cinco de Mayo and Fiestas Patrias festivals “will provide a very positive platform to further benefit the many community outreach programs MAOF offers.