Women Owned Businesses Survive Longer

By EGP Staff Report

Businesses with a woman at the helm have a greater change of long-term survival, according to Cornell University researchers.

Female ownership is the often the key to longevity, according to research by Michele Williams, assistant professor of organizational behavior in the ILR School, and Arturs Kalnins, associate professor of strategy at Cornell’s School of Hotel Administration.

“We find that female-owned businesses consistently out-survive male-owned businesses in many industries and areas,” said Williams in a statement released by the university.

“Our study contributes to the debate about gender and business ownership by going beyond typical questions asked by researchers and policymakers. We explore the often-ignored third possibility – that female-owned businesses systematically out-survive male owned-business in specific industrial sectors and regions.”

Williams and Kalnins study will be published this year in the Journal of Business Venturing and is available at ScienceDirect.com.

The survival rates of female-owned businesses particularly outpaced those of their male counterparts in four broad sectors: educational services and dance studios, clothing, gift giving and alcohol sales and service, researchers found.

“One of our more surprising findings was that eating establishments that serve alcohol as well as drinking establishments survive longer under female ownership,” said Kalnins. “This goes against some stereotypes that restaurants and pubs are male-dominated businesses.”

In cities with populations of more than 500,000, female-owned businesses lasted longer. Elsewhere, male-owned businesses survived longer, according to the report.

“For 25 years, economy-wide aggregate studies have not distinguished between different types of industries. These studies often show that male-owned businesses survive longer. New kinds of studies will show that that is only true in certain industries,” Kalnins said.

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March 13, 2014  Copyright © 2012 Eastern Group Publications, Inc.

Comments

One Response to “Women Owned Businesses Survive Longer”

  1. J Johnson on March 14th, 2014 12:42 pm

    As the owner of a woman owned business, I was encouraged by this. Very interesting read.

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