Alcalde visita tienda que promueve creatividad de productos de Los Ángeles

October 5, 2017 by · Leave a Comment 

Los Ángeles—Como parte de la campaña “LA Original”, que promueve los productos diseñados y fabricados en Los Ángeles, el alcalde de la ciudad, Eric Garcetti, visitó martes la tienda creada para impulsar la producción local.

Garcetti destacó la campaña, la cual ofrece una plataforma “para exponer la diversidad de los mercados” y resalta que “LA es la capital creativa del mundo, donde nuevas ideas nacen y se crean cada día”.

“La creatividad en Los Ángeles no tiene comparación con ningún otro lugar”, expresó Garcetti al dar inicio este lunes a la campaña durante la “Semana de la manufactura” de la ciudad.

“LA Original muestra ese legado, ofrece apoyo a una nueva generación de empresarios y llama la atención sobre los extraordinarios creadores que alimentan el espíritu creativo de la ciudad”, dijo Garcetti, quien hoy visitó la “tienda pop-up”.

Durante su recorrido el alcalde invitó “a todos los angelinos” a apreciar la calidad de los productos y artículos que participan en la iniciativa.

La tienda de LA Original está ubicada en el remodelado centro comercial Westfield Century City en el noroeste de LA, inaugurado hoy por Garcetti, y estará funcionando hasta el 31 de diciembre próximo.

Allí se exponen los productos de más de 20 empresas y distribuidores que han diseñado y elaborado artículos específicos para la línea LA Original o han hecho una fusión de algunos existentes con la nueva marca.

“Me siento orgullosa del maravilloso entrecruce de culturas de Los Ángeles y entiendo la importancia de apoyar la economía local angelina”, señaló hoy Ana Guajardo, dueña de Cha Cha Covers, empresa participante en la campaña, que produce sus artículos en el sector hispano de Boyle Heights.

Todas las ganancias de este programa piloto están destinadas a “Made by DWC”, una iniciativa social creada por el Centro de Mujeres del Centro de LA (DWC) dedicado a ayudar a las mujeres sin hogar en el sector de Skid Row, recordó Garcetti.

L.A.’s ‘Creative Economy’ Gets Boost From City

October 5, 2017 by · Leave a Comment 

Mayor Eric Garcetti this week announced the start of a program aimed to support Los Angeles’ creative economy.

LA Original is a pilot program to spotlight and support the city’s creative economy and local manufacturers, Garcetti said. LA Original includes a logo, promotional campaign, and line of products from local makers with the program’s proceeds supporting creative entrepreneurs across the city.

LA Original Logo

LA Original Logo

“The creativity in Los Angeles is unrivaled anywhere else,” Garcetti said in connection with the start of L.A. Manufacturing Week.

“Our artists and manufacturers feed the spirits and better the lives of people all over the world. LA Original showcases that legacy, brings support to a new generation of entrepreneurs, and raises awareness of the extraordinary makers who fuel the city’s creative spirit.”

The LA Original logo can be used by local makers, artists, and manufacturers to indicate that a product was designed, produced or assembled in the Los Angeles area, Garcetti said. An initiative of the Mayor’s Fund for Los Angeles in collaboration with the Mayor’s Office of Economic Development, LA Original has engaged more than 20 companies and retailers that are making new creations for the LA Original line or merging existing products with the brand, according to Garcetti.

Products include T-shirts, bags, neckties, phone cases, glassware, skateboards, and jewelry.

Cha Cha CoversThe product line will be rolled out over the next few weeks.

“As an Angeleno, I have always been inspired by all of the different cultures in Los Angeles,” said Cisco Pinedo, founder of Cisco Brothers and Cisco Home.

“Everybody brings something to the table that is so different and that is what creates such a big explosion in creativity that we all benefit from. I think this program is brilliant. It was about time to highlight the rich culture of innovation, design and entrepreneurship that is in this city.”

Owner of Cha Cha Covers, Ana Guajardo, said she produces everything locally in Boyle Heights.

“…I take pride in the beautiful criss-cross of cultures in Los Angeles and understand the significance of supporting the local Angeleno economy,” Guajardo said.

During the pilot program, which will run through December, proceeds will support MADE by DWC, a social enterprise created by the Downtown Women’s Center, according to Garcetti.

MADE by DWC teaches creative and entrepreneurial job skills including sewing and candle making to women transitioning out of homelessness.

72andSunny, a Los Angeles-based marketing, advertising, and design firm, was the creative partner in the conception of the LA Original logo and promotional campaign, which includes a number of creative icons and institutions.

Among them are Kendrick Lamar, Danny Trejo, Dr. Woo, Shepard Fairey, Roy Choi, Frank Gehry, Compart*s, Sprinkles, the L.A. Dance Project, and the Los Angeles Philharmonic.

“As a passionate member of (Los Angeles’) creative community, this was a pinch-me project for 72andSunny and for me personally, the mark we designed represents the expansive creative culture and possibility of Los Angeles,” said Kelly Schoeffel, director of strategy at 72andSunny.

“It’s an invitation to fill this city with your imagination, and your ideas.” The LA Original product line was developed in conjunction with CAA/Global Brand Group, and the products will be available for purchase at a pop-up shop at the newly redesigned Westfield Century City, opening Tuesday.

Products will also be available at the Library Store at the Los Angeles Public Library Central Library starting mid-October, and online through www.laoriginal.com.

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